Trending in Beauty, Holiday 2020

Dreamstime M 167642077

Spate analyzed over 10 billion search signals to find out which beauty products are the most “top of mind” to consumers. They have predicted the search trends for December 2020 and compared them to the December 2019 search volumes.

Beauty Categories:

Hair Care

Satin/silk pillowcase- +26.25

Customer shampoo- +58.5%

Male Grooming

Beard kit- +29%


Blowout brush- +36%

Hair waver- +27.6%

Heated beard comb- +100%

Heated beard comb- +100%

These three categories are projected to grow this year according to Spate.

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