Since many beauty professionals are independent contractors or small business owners, the economic impact of COVID-19 has been devastating. As states begin reopening salons, Moroccanoil has launched a multifaceted $3 million recovery program to provide salons and stylists with the resources they need to rebuild business, stay engaged with clients, and provide the most healthy and safe conditions for customers. A few highlights from Moroccanoil's recovery program include:
- Providing $2.8 million in support for its Loyalty Partner and market-leading salons globally by:
- Offering deep discounts on station support, backbar and retail products.
- Allowing Loyalty Partner salons to retail Moroccanoil products through their salon's e-commerce site.
- Waiving the Loyalty Partner Program initial investment for independent stylists, enabling them to take advantage of all benefits.
- Allowing Loyalty Partner salons the ability to redeem towards products from the Moroccanoil Body line, such as Moroccanoil Soap, Hand Cream and Shower Gel.
- Giving access to relevant weekly business resources to help strengthen Loyalty Partner salons' overall business.
- Working with and endorsing the Professional Beauty Association's Safe Salon Charter, helping to support the safe return of professionals and customers to salons.
- Donating 100% of the proceeds from a virtual shopping event to the Professional Beauty Association COVID-19 Relief Fund and Beauty Changes Lives, which has made relief grants to licensed U.S. beauty professionals.
- Offering daily digital, online education and inspiration via social media channels and Zoom sessions to keep the community connected and fueled with creativity. Moroccanoil will share its class schedule every Friday for the coming week’s roster of educational opportunities @MoroccanoilPro.
