[New York, NY] — Redken is thrilled to announce the return of world renowned colorist, educator, and digital creator Patricia Nikole – known to millions as @paintedhair – as the brand’s new Global Artistic Ambassador.
Patricia Nikole’s journey has always been intertwined with Redken’s – it’s where she first found a platform to serve her professional community through education and artistry, and where she stepped into the role of a mainstage artist and an expecting mother. Now, in a full-circle moment, Patricia Nikole returns to the brand that shaped her foundation in color, education, and community. As Redken’s Global Artistic Ambassador, Patricia Nikole will join the brand’s powerhouse ambassador network of 20 pros, serving as a creative and educational force for the brand by helping to lead color techniques, trend forecasting, and professional co-creation initiatives. She will bring her artist’s eye and behind-the-chair experience to the development of formulas, services, and education that empower stylists around the world. Patricia Nikole will also appear across Redken’s campaigns, social content, and events, helping to mutually define what the future of hair looks like.
“At Redken, we believe that artistry, education and innovation go hand in hand — and Patricia Nikole embodies that balance perfectly,” said Mounia Tahiri, General Manager at Redken. "Her artistry and innovative approach to hair coloring has inspired millions, but what sets her apart is her passion for education and commitment to uplifting the professional community. We could not be more thrilled to welcome back Patricia as we accelerate on our shared mission to give every stylist the tools, techniques, and confidence to grow their craft and their careers.”
“This is an absolute honor, but more importantly, it’s a responsibility,” noted Patricia Nikole. “I have the pleasure of representing the professional community on a global stage, but it’s not about me alone; it’s about elevating our entire industry. Being part of Redken’s incredible network — a community of passionate, forward-thinking pros — is a privilege. Alongside Redken, our goal is simple: we’re here to help careers grow and make clients glow.”
From her signature PaintedHair™ techniques to her passion for mentorship, Patricia Nikole’s return to Redken celebrates not only her evolution as an artist, but the enduring power of community, creativity, and education that has always defined the brand.
“I’m back at Redken because this is where my journey as an artist truly started,” said Patricia Nikole. “Redken shaped how I think about color, education, and what it means to be part of a professional community. To return to a network of my respected peers and a brand that continues to lead the way in professional haircare truly feels like coming home.”
“Patricia’s return is a reminder of what makes Redken so special,” added Sarah Barr Battle, SVP of Marketing + Digital for Redken. “When talented, passionate pros come together with a shared purpose, creativity thrives, education expands, and the entire industry moves forward. We couldn’t be more excited for what’s ahead.”
