Held at the Orange County Convention Center in Orlando, FL from May 31 to June 2, Premiere Orlando brought together the biggest brands and names in beauty for a weekend of education, empowerment and connection. The event attracted 52,000 visits from professionals and students from 47 countries and all 50 U.S. states. Beauty Launchpad is recapping everything you missed if you weren't in attendance at this powerhouse event.
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Held at the Orange County Convention Center in Orlando, FL from May 31 to June 2, Premiere Orlando brought together the biggest brands and names in beauty for a weekend of education, empowerment and connection. The event attracted 52,000 visits from professionals and students from 47 countries and all 50 U.S. states. Beauty Launchpad is recapping everything you missed if you weren't in attendance at this powerhouse event.
Day One: May 31
The first day of Premiere Orlando was jam-packed with complimentary education and paid workshops, so professionals could learn new techniques and strategies to bring back to their salon. This year's show presented its largest educational program to date, featuring more than 800 educational classes and 460+ educators and influencers.
From working with extensions, wigs and weaves to mastering hair cut, color and styling techniques, there was something for every stylist to learn to elevate their craft and expand their services behind the chair.
For stylists who wanted to learn more about working with textured hair, brands like Ashtae, DevaCurl and Mizani were on hand to teach curly cuts and color, loc maintenance and braiding.
Barbers also had a selection of classes to help them master fades, modern men's cuts and grooming.
Hair Loss Awareness Month is fast-approaching, so brands like Zenagen and Malibu C were on hand to help hair pros learn the best strategies for maintaining their clients' hair and scalp health.
Outside of service-based classes, Kate Owens, Olivia Thompson, Kimberly Loomis, Nina Tulio and others helped pros with social media and digital marketing, business and financial literacy skills, building your brand, self-care/wellness and working with clients with special needs.
Plus, there were plenty of classes for nail pros, lash and brow techs, makeup artists and estheticians to grow their skills.
For pros who wanted a more comprehensive experience, the Salon Owner Book Camp offered five intensive, paid classes throughout the day to help pros elevate their business and grow their leadership skills.
Beauty Changes Lives Gala
Beauty Changes Lives Gala 2025 hosted by Sam Villa and Elizabeth Faye.Courtesy of Beauty Changes Lives
The gala was emceed by industry icons Sam Villa and Elizabeth Faye, whose dynamic presence set the tone for an inspiring night. A highlight of the evening was the generous $300,000.00 paddle raise studded by record-breaking contributions by brands and individuals alike. A surprise match-gift of $50,000 was made by Linh and Tam Nguyen of Advance Beauty College, turning ten $5,000 donations into $100,000 on the spot! Thanks to the collective generosity of attendees, the event raised over $700,000 to support the mission and programs of Beauty Changes Lives.
This year's Legacy Awards honored three trailblazers whose contributions have left an indelible mark on the beauty industry:
- Legacy Awardee in Hair: Reuben Carranza, Group CEO of Bansk Beauty, recognized for his visionary leadership and unwavering dedication to mentorship and philanthropy.
- Legacy Awardee in Wellness: Michael Q. Pugliese, CEO of Circadia, celebrated for his commitment to education, innovation and empowering skincare professionals worldwide.
- Legacy Awardee in Nails: Minh Tam Nguyen & the Nguyen Family, honored for their profound legacy in the nail industry and their transformative impact on the Vietnamese-American beauty community.
The Beauty Changes Lives Gala 2025 was more than an event — it was a testament to the power of community, innovation and the enduring impact of giving back. As the #1 Resource for Industry Scholarships, Beauty Changes Lives is fueled by the generosity of our supporters, volunteers and advocates. Together, they are shaping a brighter future for beauty and wellness professionals.
Day Two: June 1
On the second day of Premiere Orlando, the exhibit hall opened to the pros, with 500 exhibiting brands, including 199 new-to-show exhibitors unveiling new product launches, immersive demos and exclusive show deals. This year also marked Premiere Orlando’s largest international presence to date, with brands representing 17 countries, including Australia, Brazil, Canada, China, France, India, Ireland, Israel, Japan, Latvia, Netherlands, Pakistan, Spain, Taiwan Region, Turkey, the United Kingdom and the United States.
SalonCentric showed up in full force, offering a full weekend of education from the #ItTakesAPro Team and bringing its biggest brands to the floor — Redken, Pulp Riot, Brazilian Professionals, T3 and Andis.
Hair color brands also made a spectacular showing, with R+Co, Matrix, Good Dye Young, Masters of Balayage and Sunlights all bringing bright, eye-catching booths to Premiere.
If you needed to restock your hair care products, amika, DESIGN.ME, Oli G and more were happy to help!
For pros wanting to invest in new tools, JRL USA, KARG, Caliber Pro, L'Oreal Professionnel, Dyson, Solano and others brought their blowdryers, shears, clippers/trimmers to the floor.
Salon furniture brands Collins, Comfortel, Continuum and Lexor helps pros find options to upgrade their salon stations, bringing their stools, styling chairs, shampoo systems and pedicure chairs to the hall.
Nail pros could stock up on polishes, cuticle oils, embellishments and other nail care products from MagicGel, Zurno, Cuccio, Footlogix and more. Courtesy of Premiere Show Group
Outside of shopping for products, attendees could also participate in a variety of interactive experiences at the booths. GlossGenius offered coffee to attendees, Danger Jones had a photo booth and Bisi Blvd. had a scavenger hunt and raffle for a Louis Vuitton purse!
Plus, there was another full day of education in the classrooms, on the show floor and the main stages for pros ready and eager to learn skills to advance their craft!
NAHA
The Professional Beauty Association (PBA) proudly unveiled the winners of the 36th Annual North American Hairstyling Awards (NAHA) — a celebration of vision, innovation and transformative artistry.
Co-hosted by Texture vs. Race's Keya Neal and PBA's Executive Director Leslie Perry, the evening spotlighted excellence across categories from Hair Color to Editorial Styling, Barbering and Avant Garde. Each finalist brought extraordinary creativity to their collections, and the winners truly transcended expectations — delivering work that was both inspiring and groundbreaking.
Before the event unfolded, Beauty Launchpad was on the red carpet, interviewing attendees and finalists to learn about what inspired their submissions and how they are showing their true colors, in alignment with the show's theme.
Day Three: June 2
The final day of Premiere allowed attendees a last chance to walk the show floor and attend classes from the best in the business.Courtesy of Premiere Show Group
The Pro Beauty Association's Beacon Class of 2025 also wrapped up the weekend with a stellar day of education!
To end the event with a bang and a puff, the DESIGNME Artistic Team took over the main stage for a high-energy, feel good finale that was all about inspiration, connection and serious volume!
If You're Feeling the FOMO
With expanded programming and continued global interest, Premiere Orlando is already shaping up for another record-breaking year when it returns May 30 - June 1, 2026 at the Orange County Convention Center. You can stay up to date by visiting the Premiere Orlando show website. We hope to see you there!
