UNITE Introduces New BOING Curl Care System


UNITE is about to go spiral with their new BOING Curl Care System, a 360-degree curl care line that delivers the ultimate in moisture and control. From enhancing wavy curls to controlling coily curls, BOING Curl Care Systems offers five coconut-enriched products that cleanse, condition and control curls.

“Not all curly hair is the same; each type of curl requires a different approach to curl care - but that doesn’t mean it has to be complicated and confusing,” says Founder and CEO Andrew Dale. “As a result, we spent a lot of time in development to create a well-rounded (no pun intended), easy-to-use system that addresses every aspect of caring for curls – all centered around proper hydration.”

The new BOING Curl Care Systems includes:
BOING Curl Shampoo’s cream-to-foam formula gently cleanses while restoring elasticity and shine, while the BOING Curl Conditioner repairs and locks in moisture. Curls are left healthy, hydrated and frizz-free. Perfect for all curl types.

BOING Curl Leave-In is a highly versatile product with moisture-retaining proteins and vitamins that instantly detangle while providing thermal and UV protection. It also can be used to refresh (or Re-BOING) curls.

Depending on curl type and desired finished look, BOING Curl Care System has two curl creams that moisturize and eliminate frizz for any curl type. BOING Defining Curl Cream’s coconut-infused formula activates and controls – Ideal for those looking to amplify and hold curls in place. BOING Moisture Curl Cream uses a Coconut and Argan Oil blend to quench and control thirsty curls by delivering a lighter hold, with more moisture control. BOING Curl Creams can be used alone of cocktailed together for a custom hold and finish.

BOING retails between $27.00 - $29.00 and is available at salons across the country and internationally or at www.unitehair.com.

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