NEW YORK — This Mother's Day, Beetles Gel Polish has introduced a seasonal initiative, "Mani Time with Mom".
The initiative comes with a collection that reimagines Mother's Day as not just a moment to give, but as a reason to come together.
Making the Unspoken Visible
As part of the initiative, "My Mom, My Mani" invites users to create nail designs inspired by their mothers and to share the stories behind them, which is a perfect opportunity for professional manicurists to show off and connect deeper with the nail community.
Each manicure becomes a tribute — not only to style, but to the person behind it.
Users can explore and participate in the campaign via Beetles Gel Polish's Instagram.
A Gift That Starts a Moment
At the center of the initiative is the "Mani Time with Mom" Gift Set. Designed not just as a product, but as a starting point to continue to create at-home opportunities for connection between consumers.
The set includes:
- 12 classic gel shades
- A complete at-home manicure system
- A vintage-style photo frame
- Shea butter hand cream
The gift set feels extremely curated, with a storybook opening and drawers down the side that will score anyone gifting extra points. Drawers reveal each new layer of the gift, which feels like a direct communication of the initiative's goal of slowing down and enjoying moments with your loved ones. Available on the Beetles gel Polish official website!
