Celebrated fashion designer, author and TV personality Whitney Port, has partnered with leading professional hair brand, Wella Professionals to launch the new EIMI styling collection and inspire and encourage her fans to express their individuality. Port announced the partnership earlier today on her Instagram saying “I am so thrilled to announce my official partnership with @WellaHairUSA! I see lots of good hair days coming my way ;) Stay tuned for more! #WellaxWhitney.”
“I am so excited to be partnering with Wella,” added Port. “As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the NEW EIMI line is amazing! The Dry Me texturizing spray is a must-have, it instantly gives my hair effortless volume and smells incredible. I look at my hair as an extension of my personality, and my favorite EIMI products allow me to treat it like an accessory!”
Launching September 2015, Wella Professionals EIMI (pronounced ‘eye-me’), meaning "I am," speaks to confident and expressive individuals who want to stand out from the crowd. The multi-faceted, multi-performance nature of the new EIMI styling range is designed to work together for endless styling opportunities, helping you to develop and express whatever hairstyle you envision.
Through appearances, media interviews and social media engagement, Port will continue to reveal more information on the new styling line and her favorite tips and tricks along the way.
[Image courtesy of Devries Global]