Elizabeth Arden Red Door Spa recently announced the appointment of Chad Waetzig as its Chief Marketing Officer. Mr. Waetzig brings more than 25 years of experience in the beauty, entertainment, and hospitality industries, to the Red Door Spa executive team. In this role, Mr. Waetzig will be focused on leading Red Door growth initiatives through brand repositioning, new business opportunities, and brand partnerships to address a changing competitive landscape.
Most recently, Mr. Waetzig served in an executive advisory role for Blink Fitness, a subsidiary of Equinox, where he led the development of a new brand communications platform, including integrated advertising campaigns to drive new lead generation. Prior to Blink Fitness, Chad served in leadership marketing and branding roles for The Walt Disney Company, Starwood Hotels and Resorts, and Marriott International where he led brand repositioning, growth, and guest enrichment initiatives around the world. Chad began his marketing career with Procter & Gamble in its Beauty Care Division, developing brand strategies and new product launches for Cover Girl and Max Factor cosmetics.
“We are excited to have Chad join Red Door Spa, as his achievements reflect his ability to build, revitalize, and transform brands through strategy and integrated marketing campaigns in highly competitive markets,” said Todd Walter, CEO of Red Door Spa Holdings. “We’re eager for him to spearhead and refocus the growth of the Red Door Spa brand, and maintain its leadership within the spa industry.”
[Image courtesy of Bold PR]