International hair care phenomenon, KEVIN.MURPHY, returned to the brand’s Australian roots to launch COLOR.ME by KEVIN.MURPHY, the brand’s hair color range for salons, stylists, and their clients. The launch event took place hot on the heels of a hugely successful COLOR.ME runway show held at Australian Hair Fashion Awards (AHFA), where COLOR.ME Design and Education Director, Kate Reid, was honored with the Excellence in Education Award.
The AHFA is Australia’s largest and most successful independent hairdressing awards program. The program has been growing steadily each year, and now attracts hundreds of entries from salons and individuals across Australia. Judged by a panel of international industry professionals, the win was a true testament to the incredible work Kate Reid has done with the COLOR.ME brand.
“Winning the award is such a celebration of my past four intense years,” said Reid. “It’s a privilege and helps to know my commitment and approach to a new way of education strategy has made an impact in the industry. It’s a real honor and makes me so proud of the whole team that has helped to achieve so much.”
Following the excitement of such a prestigious award, it was the perfect time to introduce Australia to COLOR.ME. Held at Edwards and Co. flagship salon in Sydney, Kevin Murphy, Kate Reid and COLOR.ME Australia ambassador, Jaye Edwards introduced the brand to guests and presented the line’s full color capabilities.
The intimate event for the beloved compact color line educated attendees on its high-performance, natural-looking results with optimum color functionality and commitment to the environment. They also discussed the color finishing regimen, including products like STAYING.ALIVE and RE.STORE, both of which were in the gift bags for guests to take home and enjoy. In addition, VIP guests were pampered with one-on-one COLOR.ME consultations with Kevin and were matched to a COLOR.ME colorist, experiencing the range first hand and walking away with a fresh COLOR.ME application.
Speaking to the launch, Reid explained “driven by fashion and over 1,500 top Australian hairdressers all in one location, the launch was such a buzz. The success of COLOR.ME globally has been nothing short of phenomenal and to finally launch it back in Australia is so very exciting. The positive feedback has been overwhelming!”
[Image courtesy of KEVIN.MURPHY]