Get the Look: The Nonchalant Wave by Ruth Roche


Recently, new type of wavy texture has been gaining popularity - it's not beachy or polished, but rather a bit wavy, a bit straight, and altogether nonchalant. As seen on a multitude of Fashion Week runways, the new trend is a little dirty and sexy with a carefree attitude and waves that don't all turn in the same direction. It’s actress Jessica Szohr’s (Gossip Girl, Brightest Star, Lucky in Love) signature look – effortless beauty that always looks amazing. Below, Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, gives a how-to on the look she recently created for Szohr for a part she’s playing in a new show she’s filming.

Get the Look:
1. For fine hair, apply a volumizer like Pureology Colour Stylist Root Lift Humidity-Resistant Cream Spray Mousse. For hair with more volume, use a relaxing balm like Pureology Super Smooth Relaxing Serum. Apply from roots to ends.

2. Blow-dry hair smooth with a medium round brush – it seems counterintuitive for a look that’s actually not smooth, but it creates a nice foundation and polish to the ends.

3. Using a large 1 3/4-inch curling iron, take horizontal sections at the nape and subdivide into 1-inch sections. Open iron, wind hair around the barrel 1/2 way down the strand, leaving out the last 2 inches of hair (the ends). Hold, release and let cool. Repeat for each section, working way up to the top.

4. At the top, brick-lay sections away from the face. Always wrap hair around the face away from the face so it moves away and looks more natural. When hair is curled towards the face it looks too contrived.

5. Ruffle the texture by pulling on the ends and shaking it up a bit.

6. Rub a small amount of cream wax, like Pureology Colour Stylist Density Definer, onto fingertips and piece out little sections on the surface for a more separated look.

7. Finish with Pureology Strengthening Control Zero Dulling Hairspray.

“This is a look that almost anyone can wear; it adds a sexy little edge to any length hair yet it’s relaxed enough to looks organic,” says Roche.  

Learn more about Roche on

[Images courtesy of Glow Communications]

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