The global creative director for Redken sets the direction for trends well before they make it to your chair. Here, he shares six of his best to keep an eye on from this season.
Stressing individual beauty (an ongoing theme for hair these days), Guido shares that only some girls at the Baja East show receive this gel-shellacked style—if it fits their unique features and personality. Plus, the models need a party-ready look: “Since all these girls are going to the show’s after-party, I want them to look glamorous yet cool in their own way,” he says.
Romance on a Plait
A major part of the Alberta Ferretti brand is romance, which Guido captures season after season. To boost the girth of this relaxed braid, which is inspired by the “romantic charm” in Venice, Italy, he curls the lengths and spritzes them with Redken Wind Blown 05 to add massive, dry-spun texture pre-braiding.
Straight from the Streets
“This is really what we’re seeing on the street: girls using haircolor as a type of cosmetic,” says Guido of this edgy Versace look. The colored pieces, created by Redken global color creative director Josh Wood, range from vivid tomato to electric blue, and are chosen by designer Donatella Versace to enhance clothing rather than match it.
“This season we’re creating a ‘Valentino hippie,’” Guido remarks. Translation: baby braids plus super plush and lush waved texture that he achieves by curling the lengths with a curling iron post-application of Redken Satinwear 04. “It’s a very soft, easy-to-wear look,” he points out.
Because a gaggle of influencers, clients and everyday people join the model ranks to walk the Dolce & Gabbana show, Guido says the hairstyles need to be customized. “The hair is being ‘Dolcified’ for each person, while working with each client on how she likes to wear her hair,” he says. “But in the end, each look will be feminine and soft,”—like this half-up, knotted design.
A Twist on a Twist
“We’re doing a modern take on the ’40s via a French twist with a roll at the front,” Guido says of the dramatic swooping updo. In order to dial down the retro feel, a few loose ends are all you need. “I’ve made it look slightly punk by allowing some pieces to stick out [of the French twist],” he explains.
[Images: Courtesy of Redken]