A stovetop in Colorado and two roommates tired of harmful hair products are unlikely yet perfect ingredients behind the intentional, clean new haircare brand, Highland. The brand has already made a considerable mark on the industry through forging intentional partnerships with barbershops and salons globally.
What is Highland?
Highland was founded in 2021 by best friends Boone Whiteside and Ben Medalie, who shared a common ideology: styling products shouldn't force people to choose between performance, health-conscious ingredients, and sustainability.
Highland prides itself on curating formulas designed to improve hair and scalp health over time, no matter the hair type or routine. To achieve this, Highland takes a modern approach to its product line, ensuring that products are easy to use and inclusive.
Highlands Core Products:
Courtesy of Highland
- Glacial Clay Pomade: a reworkable medium-hold pomade with a low-shine finish that nourishes hair and scalp while delivering all-day texture and control
- Glacial Cream: a lightweight styling cream designed to tame frizz, enhance natural texture, and deeply condition without weighing hair down
- The Wash: a pH-balanced cleanser formulated with science-baked botanicals and proteins to hydrate, detoxify, and support healthier hair growth
Alongside Highland's product elevation, a major focus of the brand is to build meaningful partnerships with salons and barbershops across the globe.
These relationships have emerged organically through partners interested in introducing non-toxic products to their clients. Highlands participation in trade shows in previous years, along with partnerships from industry leaders, has also helped the brand expand its reach.
Putting quality over quantity as a top priority has helped the brand remain relationship-driven. Highlands disciplined approach to product development, curating lines that professionals genuinely want to use on their clients to curate deep professional connections, lays out the foundation for the brand's intended trajectory.
