Alterna, a pioneer in luxury haircare products formulated without harsh chemicals and additives, announces the debut of its innovative Restructuring Bond Repair Intensive Leave-In Treatment Masque.
Its latest innovation within the Caviar Anti-Aging Restructuring Bond Repair collection strengthens hair by reducing breakage and significantly improves shine for hair that looks healthy after one use.
Our new addition to Alterna Haircare’s core Bond Repair collection was designed to meet the needs of consumers looking to care for their damaged hair with high-performing, transformational results. Today, the Bonding category is highly competitive. Consumers are prioritizing hair health on a regular basis and are seeking at-home treatments, as hair masks and leave-in products have emerged as an essential part of haircare routines.
Alterna Haircare’s new Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Masque contains a proprietary blend of Bond Enforcing Technology, Omegas, Amino Acids and Biomimetic Lipids. This all-in-one treatment strengthens hair, provides heat protection and delivers a glass-like shine. With each use, the Restructuring Bond Repair Intensive Leave-In Treatment Masque dramatically increases shine, provides smoothness and reduces visible signs of hair damage while preventing breakage and future damage. The results can last up to five washes. 
How to use Alterna's Restructuring Bond Repair Intensive Leave-In Treatment Masque.Courtesy of Alterna Haircare
“After years of heat styling and coloring, consumers now more than ever understand the need to prioritize the health of our hair. Consumers are seeking at-home products that heal and maintain overall hair health, but also provide a luxurious self-care experience. We designed the Bond Repair Intensive Leave-In Treatment Masque to deliver exceptional results but also elevate everyday hair care into a transformative experience. We are proud to introduce the Intensive Leave-In Treatment Masque to the Restructuring Bond Repair collection,” said Michelle Chandler, Global General Manager of Alterna Haircare.
Formulated with science backed technology, the remarkable benefits of the Intensive Leave-In Treatment Masque include the following key claims:
- Hair is healthy-looking after one use
- Reduces visible signs of hair damage while preventing breakage and strengthening hair through multiple watches and preventing future damage
- Glass-like shine
- Hair is stronger
- Provides heat production up to 450F
- Curl enhancing
- Increases smoothness
- Helps smooth cracks and fissures in cuticle layer
The Restructuring Bond Repair Intensive Leave-In Treatment Masque is part of Alterna Haircare’s groundbreaking Caviar Anti-Aging Restructuring Bond Repair collection. From a shampoo and conditioner to serums and stylers, these products are designed to transform damaged hair by helping smooth the surface cracks and fissures of strands. Formulated with Alterna Haircare’s Caviar exclusive Bond Enforcing Technology and Maracuja Oil, each product features the Restructuring Bond Repair’s signature Green Tea & Bergamot with notes of Soothing Almond fragrance.
As part of the ALTERNA brand’s ongoing clean beauty commitment, the collection is packaged in PCR plastic to reduce environmental impact.
The Bond Repair Intensive Leave-In Treatment Masque will be available starting September 2023 on Alterna's website and participating retailers.
For more information on Alterna Haircare and the Caviar Anti-Aging Restructuring Bond Repair Collection, visit www.alternahaircare.com.
