Bust Your Clients’ Brass with amika

In addition to toning, the products were created to strengthen and repair damaged hair, prevent breakage and nourish hair.

Courtesy of amika
Courtesy of amika

Meant to cool down and tone brassy tones, amika’s ultra-violet Bust Your Brass Repair Mask and the reformulated Bust Your Brass Cool Blonde Repair Shampoo + Conditioner will launch on May 1, 2021.

According to the brand, these products are “blonde maintenance made easy for the strongest and iciest blonde yet” thanks to ultra-violet pigments that counteract yellow, brassy tones. In addition to toning, the products were created to strengthen and repair damaged hair, prevent breakage and nourish hair.

Along with sea buckthorn berry, plant butters and vegan proteins, the products contain bond cure technology, which targets hydrogen bonds with a blend of ingredients for stronger hair after use.

Bust Your Brass products include:

  • Bust Your Brass Intense Repair Mask: A toning mask formulated with ultra-violet pigments and bond cure technology. The mask is meant to repair hair damage, moisturize strands, and counteract yellow and brassy tones. amika suggests using the mask as a weekly toning treatment; daily use is not recommended.
  • Bust Your Brass Cool Blonde Repair Shampoo and Conditioner: The duo works together as a reparative toning system that addresses brassy, damaged hair. The shampoo and conditioner were also formulated with ultra-violet pigments and bond cure technology.

All Bust Your Brass products are cruelty-free. 

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