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SEVEN Haircare Relaunches on 7/7 with a New Brand Identity and a Bold Point of View

"This rebrand is not about reinvention,” said Sheue Pella, Brand President of SEVEN Haircare, "The date is not a coincidence. Launching on seven/seven feels exactly like the moment we have been building toward.”

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Behind The Shine: The Aluram Way

Discover how Aluram's commitment to hydration from coconut water, clean beauty, and healthy hair wellness inspired the High Shine Collection—a complete system designed to deliver radiant shine, smoothness, and salon-quality results.

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OLAPLEX Launches o7 Shine Serum Oil Mist

Expanding its No. 7 franchise, Olaplex launches o7 Shine Serum Oil Mist, a 2-in-1 replenishing repair treatment for instantly healthier-looking hair with a boost of shine and hydration.

ZENAGEN Zenergy thickening and volumizing shampoo bottle

Zenagen Applies Their Scalp- First Philosophy to Launch ZENERGY Thickening + Volumizing Shampoo

Zenagen launches a new shampoo that targets a healthier scalp.

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Highland: Taking an Accessible and Comprehensive Approach to Hair Care

How two best friends started a hair care line centered around redefining hair wellness and creating high-performance formulas.

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How Hairstylist's Brought "Fashion is Art" to Life Through Hair at the 2026 Met Gala

Crystal Renee Hayslett for ORS Unapologetic

ORS Unapologetic Collection Tackles Length Retention with Co-Creator Crystal Renée Hayslett

Co-created with multi-hyphenate leader, Crystal Renee Hayslett, ORS Unapologetic blends culture, science, and performance to deliver intentional formulas designed to support curls and coils.

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KISS Colors & Care Introduces 4 New Style and Care Collections For Textured Hair

The campaign leans into a truth every stylist knows—clients don’t always have the language, but pros have the read.

amika Tunes Into the Salon Chair With “On Your Wavelength” Campaign

The message is clear: trusted hands, backed by proven performance, still win.

The headline innovation for professionals is the 2-Step Next Gen G.E.L, a world-first UV gel system delivered in an exclusive twist pen format.

Fiabila Reinvents Nails with Twist’n’Cure Gel, SPF50+ Polish and Hybrid Hair-Nail Care

For the salon, Fiabila’s advanced formulation strategy prioritizes safety without compromising performance.

Mr. Muk Styling and Texturising Powder targets modern men’s grooming trends like modern mullets and fluffy wolf cuts.

muk Haircare Expands North American Portfolio with High-Performance Professional Trio

These cruelty-free additions combine the brand's signature "cheeky" Australian attitude with technical formulations designed for salon-grade results.