Wella Professionals Launches EIMI Just Brilliant

Image courtesy of Devries Global

With summer just around the corner, it's time to start thinking about hairstyles that beat the heat. Enter Wella Professionals' new EIMI Just Brilliant - the latest dynamic styler to join the Wella Professionals EIMI collection. Designed to beat humidity and fight frizz, EIMI Just Brilliant exists in the shine pillar of the complete Wella Professionals EIMI styling range of products, organized into five benefit pillars - volume, smooth, texture, shine and hairspray.


  • Light hold pomade to smooth hair, provide shine and natural anti-frizz definition.
  • Formulated to help protect hair against humidity.


  • Distribute a thin layer onto the palm of your hand and softly sweep into dry hair to smoothen and finish your style.

EIMI Just Brilliant by Wella Professionals launches May 2016 at a suggested retail price of $19.00. EIMI Just Brilliant and the full range of EIMI by Wella Professionals stylers can be purchased at professional salons across North America. For more information, visit www.wella.com.

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