Hot Products: Joico Introduces New Tint Shot Root Concealer

In an ideal world, clients would always make it in on time for regular root touchups, but this is the real world and often times clients aren't able to get back to the salon before their roots begin to show. To help tide busy, on-the-go guests over until their next appointment, Joico has introduced its new Tint Shot Root Concealers, a temporary fix to cover unsightly roots.

Available in Black, Dark Brown, Light Brown, and Blonde, Joico's Tint Shot Root Concealers offer transfer- and humidity-resistant micro-pigments that instantly conceal new growth. Unlike the flat-finish roots concealers of the past, this new line includes satin-like, custom-blended formulas that are quick-drying and natural looking for a modern, unnoticeable, quick and easy answer to visible roots. The formula, which includes Willow Bark extract, imparts a cooling and soothing scalp sensation, and lasts until the next shampoo. In addition, Joico's Bio-Advanced Peptide Complex works to repair existing hair damage and prevent future damage for up to 25 shampoos.

To Use:

• Shake well
• Hold can 4-6 inches from hair and spray roots in a light, steady stream
• Allow to dry a few minutes before touching
• Use only on DRY hair

[Images courtesy of Joico]