Original & Mineral Launches Project Sukuroi


OandmHaircare brand Original & Mineral (O&M) recently announced the launch of its new Project Sukuroi, a golden smoothing balm designed to deliver a smooth, glossy finish to hair.

Inspired by Kintsukurio, a Japanese word describing the art of repairing broken pottery with gold or silver lacquer, Project Sukuroi is designed to repair dry, damaged hair while adding a subtle, golden shine. According to Jose Bryce Smith, CEO of O&M, "Project Sukuroi will help reconstruct even the most damaged hair; it has a unique smoothness that will make hair feel like its virgin state."

The restorative balm relies on three key ingredients:

  • Gold of Pleasure Oil - to help smooth and repair hair, to be left with a feather-like softness
  • Macadamia Oil - native Australian hero to add gloss and shine
  • Keratin - to strengthen and smooth

To Use:
Apply a fingertip scoop on clean, damp hair. Comb through and style with a blow dryer/flat iron. For intense results, re-apply to dry hair.

Like all O&M products, Project Sukuroi is free from Sulfates, Parabens, MIT, Phthalates, Triclosan, and Propylene glycol. The entire line of O&M products is 100% recyclable, reinforcing the brand's commitment to being as gentle as possible to both your body and the environment.

Project Sukuroi is available for purchase beginning May 2015. For more information, visit www.originalmineral.com.

[Image courtesy of BPCM PR]

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