This July CPNA proudly brought back the successful sampling concept, BOUTIQUE, to its already exemplary program of new and returning initiatives. This sampling bar allowed attendees to select deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could hand-pick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that benefited CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
The BOUTIQUE concept was widely successful at last year’s show and announces a special collaboration with GLOSSYBOX, the leading online purveyor of luxury beauty with recent collaborations that GLOSSYBOX has launched with brands, including Net-A-Porter, Bergdorf Goodman, La Prairie and many others. The limited edition Cosmoprof BOUTIQUE box will be available for sale exclusively on GLOSSYBOX.com on August 1 for $40. The limited edition box will feature seven products and will have a small run. Once sold out, it is gone!
[Image courtesy of YCC Agency]