Wig pros, install specialists and backstage stylists already know the name. Now the brand behind those hold-for-days installs is making it official.
Cosmetic bonding leader Professional Hair Labs has rebranded as GHOSTBOND, consolidating its identity under the name most stylists already associate with its high-performance adhesives.
The refresh includes a new visual identity and a streamlined lineup of five professional-grade adhesive formulas, each designed for different installation needs:
- GHOSTBOND Classic for everyday installs
- GHOSTBOND Sport for sweat-heavy situations
- GHOSTBOND Motion for camera-ready, high-performance hold
- GHOSTBOND Daily for easier day-to-day wear
- GHOSTBOND Endure for extended durability
The adhesives have become a go-to among stylists working across entertainment, fashion and live performance. Installs using GHOSTBOND products have appeared on artists including Doja Cat, Mary J. Blige and Christina Aguilera, as well as on red carpets, global tours and film sets.
The brand is also leaning deeper into culture and collaboration. Partnerships tied to the relaunch include celebrity stylist Kellon Deryck, known for clients like Megan Thee Stallion, Taraji P. Henson and Missy Elliott. The brand has also worked with Angela White, along with dancers from Beyoncé’s touring circle and a growing list of creators across beauty and sports.
The rebrand signals a bigger push into the mainstream. GHOSTBOND says its adhesives, long favored by professional stylists, are slated for a national retail debut later this spring, expanding access beyond pro channels.
Translation for hair pros: the glue that’s been holding down installs backstage and on tour is about to get a lot more visible. And probably a lot more clients asking for it by name.
