Courtesy of Wella Professionals
Discover ColorTouch, Wella Professionals’ most versatile demi-permanent hair color — always loved, now better than ever with new built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage∗. ColorTouch results beautifully fade over 28 washes." ∗with Color Touch Plus