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Wella Corporation, The
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[GIVEAWAY] Corrective Color Toolbox: Must-Have for Color Transformations
Malibu C’s Corrective Color Toolbox contains everything you need for jaw-dropping color transformations and seemingly difficult color corrections, making it a must-have tool for stylists.
Events
2021 Texture Style Awards to Celebrate Hair of all Textures
The awards are meant to increase inclusion within the beauty industry by placing equal emphasis on all four hair texture categories: straight, wavy, curly and coily/kinky.
Guest Blog
Hair Color 101: The Ammonia Factor
Wella Professionals' Tiziana Monaco discusses the truth behind ammonia and why it is used in color processing.
News
Wella Professionals Announces Scholarship Contest for Black Stylists
Wella Professionals is celebrating Black History Month with an education-based scholarship contest.
People
Balayage Expert Amy McManus Named Wella Professionals Brand Ambassador
"Amy is a perfect fit for our Wella family, she brings a combination of industry experience, fresh perspective and love for education to our team."
Color
How-To: Golden Blonde by Wella Professionals
Learn how to get this golden blonde look with the newest Illumina shades from Wella Professionals.
People
Amy McManus Joins Wella Professionals
We chat with Amy McManus, balayage expert, to learn about her new role as Wella brand ambassador.
Color
2021 Forecast: Top Hair Color Trends
Wella colorcharm has released its first-ever “What’s Trending in Hair Color” report, which reveals the latest hair color behaviors and the most-desired trends among American women.
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Sara Tomich on How Wella Professionals Can Support Your Learning Journey
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Become a Master of Color at The Wella Studios
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Testing Sponsored Page for Wella