Matrix has introduced SoColor 10 min Pre-Bonded, created to cover up to 100 percent of grays in just 10 minutes.
The new formula covers grays in a short amount of time due to high-kinetic dye blends that move and expand more rapidly than traditional dyes.
Matrix is also introducing three new SoColor 10 min Express Services: the T-Zone Touch-Up, Express Ombre and Root + Refresh.
Key Benefits of SoColor 10 min:
- covers 100 percent of grays In 10 Minutes
- color and developer in every pouch
- pre-measured color and pre-measured developer = precise dosing and portability
- pre-bonded formula
- bonder protects weak hair without melanin from frequent color services
- five-minute buffer window
- available in 10 neutral shades
- shades match SoColor Extra Coverage formulas, with slightly cooler results
- vegan formula