New Launch: Redken Shades EQ Gloss Violet Gold Family

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Redken unveils its new Shades EQ Gloss Violet Gold family!

Formulated with part violet and part golden reflects on a brown to tan background, the Shades EQ Gloss Violet Gold family is pre-mixed so you can create natural-looking, iridescent and sun-kissed blonde tones on all hair types and textures. 

Redken Shades EQ Gloss Violet Gold Shade Family:

  • Available in three levels: 010VG (Baby), 09VG (Iridescence) and 08VG (Gilded Taupe)12
  • True-to-level, with no risk of over-depositing
  • Brown to tan background adds balance for natural- looking blonde
  • Violet/gold reflect
  • Pre-mixed to provide an iridescent finish and shine for the hottest blonde trends
  • Available at SalonCentric

Redken x Mizani brand ambassador Rachel Redd predicts, “2021 will be the year of shine! Lots of iridescent tones with gold hues.”

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