New Launch: PRAVANA Pure Light All-New Lightener Packaging

PRAVANA lighteners have a new design to make your coloring process easier and less time-consuming.

PRAVANA Pure Light Power and Ultra Formulations
PRAVANA Pure Light Power and Ultra Formulations

PRAVANA's Pure Light has the same lifting formula, with a brand-new look!

The new packaging is sleek and space-saving. The shape of the packaging is now an easy-pour type; no scooping required. The cap doubles as the measuring cup.

Pure Light comes in two different formulas:

Power Lightner

  • Lifts up to seven levels PRAVANA Pure Light Power Lightener Formulation in usePRAVANA Pure Light Power Lightener Formulation in use
  • Violet/blue powder is dust-free and mess-free  
  • Micro-encapsulated for time-released lightening  

Ultra Lightener

  • Lifts up to nine levels   
  • Formulated with Reunite Mending Technology to help restore hair from the inside out
  • Can be used for on- or off-scalp lightening
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