New Launch: PRAVANA Pure Light All-New Lightener Packaging

PRAVANA's Pure Light has the same lifting formula, with a brand-new look!

The new packaging is sleek and space-saving. The shape of the packaging is now an easy-pour type; no scooping required. The cap doubles as the measuring cup.

Pure Light comes in two different formulas:

Power Lightner

• Lifts up to seven levels PRAVANA Pure Light Power Lightener Formulation in use
• Violet/blue powder is dust-free and mess-free  
• Micro-encapsulated for time-released lightening  

Ultra Lightener

• Lifts up to nine levels   
• Formulated with Reunite Mending Technology to help restore hair from the inside out
• Can be used for on- or off-scalp lightening