PRAVANA Launches VIVIDS Everlasting

PRAVANA VIVIDS Everlasting Scarlette Red

“Bridge the gap between permanent creme hair color and direct dye”

Celebrated creative color creators have come together to evolve PRAVANA’s current hair color selection with the new ChromaSilk VIVIDS Everlasting collection. The VIVIDS Everlasting collection can be either used alone, mixed with PRAVANA’s comprehensive ChromaSilk Creme Hair Colors or in conjunction with other VIVIDS Everlasting shades. The new dye collection contains a protein enriched base and can be used to balance, neutralize or enhance colors to create unique finishes all your own.

How to Use:

Use  with 10  Volume Crème  Developer for maximum  deposit or 20 Volume Crème  Developer for lighter, brighter  results. To use with ChromaSilk Crème  Hair Color, mix equal parts VIVIDS Everlasting  into ChromaSilk Crème Hair Color to enhance the  color. To pastelize and tone with VIVIDS Everlasting  Pastel Potion, combine equal parts VIVIDS Everlasting Pastel  Potion with other VIVIDS Everlasting shades or ChromaSilk Crème Hair Color.

The Colors:

VIVIDS Everlasting Shades

The collection is currently available in three shades, Enchanted Pink, Scarlette Red and Pastel Potion but the fourth hue in the collection Mystic Magenta, will be coming November 2018.

PRAVANA VIVIDS Everlasting Enchanted Pink

[Images courtesy of PRAVANA]

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