How To Care for Hair in Winter

Pureology's Jamie Wiley shares tips on how to keep your blonde clients bright.

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Jamie Wiley, owner of Jamie Wiley Hair, shares her professional tips on how to help you maintain your client’s hair color. Jamie Wiley Hair is a Pureology Exclusive Salon located at Salon HP in Elizabethtown, Kentucky.

Jamie’s Color Maintenance Tips:Image023

  • Suggest installing a shower head water filter to prevent hard water from drying out hair during daily washes.
  • Use Pureology’s Strength Core Blonde, a violet toning shampoo that corrects color fading and unwanted hues.
  • Schedule your clients' trims regularly.
  • Remind clients to never go outside with wet hair, especially in freezing weather.
  • Suggest keratin or Brazilian treatments to help make the hair more manageable for at-home styling.
  • Use sulfate-free shampoo.
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