Ouidad has opened a new flagship location in Flatiron, New York City.
The new, modern location is large enough to accommodate its growing clientele and educational offerings for professional stylists looking to hone their skills.
Complete with 13 stations and six hooded chairs for color processing, the new location is equipped with an extensive menu of services, including treatments and men’s grooming offerings. 
Ouidad's flagship location in Flatiron, New York Citycourtesy of Ouidad
The current roster of stylists were all trained in trademarked Ouidad cutting and styling techniques by Ouidad herself and have been with the brand for 20-plus years.
Licensed stylists can become Curl Experts and obtain their Ouidad Certification by taking courses, including mastering the Ouidad proprietary Carving & Slicing Techniques as well as the Rake & Shake Methodology to enhance curls.
Nikki Krause, Beauty by Imagination director of business development, says, “Professional education is a core part of Ouidad’s curl philosophy, and this new flagship studio will allow us to better service our talented stylists. Not only are our educators passionate and committed to technical excellence, but our new space allows them to work closely and effectively with the stylists to master specific curl needs, increasing their curl confidence.”
