The inspiration behind the hair looks at BAJA EAST's Spring/Summer 2015 show at New York Fashion Week was, according to lead stylist Kevin Ryan, "A young man/woman that is well-traveled, with a strong nod to Peter Lindbergh's tomboys and girls. The feel is that the hair started with a slick, groomed style [for men] or a pristine blow dry [for women] which has become undone just by living life to the fullest. The hair's texture has an oil and water effect - a mix of dry and sleek textures."
Get the Look (Men):
1. Wash hair with GO24⋅7 Mint Thickening Shampoo, then apply GO24⋅7 Hair Gel.
2. Blast wet hair with the hairdryer until completely dry, creating volume at the front of the crown.
3. Once dry, back-comb at the roots to create additional volume and texture.
4. Apply GO24⋅7 Texture Paste to the fingers and roughly rake through the hair from root to ends. This creates a piece-y texture.
5. Use GO24⋅7 Soft Wax through the roots to create a "worn" texture to counterbalance the dryness of the ends, and build more volume, and lift.
6. Finish the look by spraying GO24⋅7 Control Spray throughout, to the front roots for matte shine, texture and hold.
Get the Look (Women):
1. On damp hair, spray Unite Expanda Volume on the roots and Unite Beach Day through the ends.
2. Blow dry wet hair completely, creating volume at the front of the crown.
3. Once dry, back-comb at the roots to create additional volume and texture.
4. Gather all of the hair at the base of the neck and twist into a loose bun.
5. Using forceps, pull sections of hair out of the bun, to create a braid in reverse.
6. Continue to pull out hair until hair is loosely braided down the center of the back.
7. Once braid is complete, sprinkle and massage Unite Expanda Dust through the roots to create an "oily" texture to counterbalance the dryness of the ends, and build more volume.
8. Finish the look by spraying lots of Unite Tricky Spray, a spray wax, to the front roots and throughout the braid. Work in with the fingers for matte shine and texture.
[Images courtesy of Pickle PR]
