Get the Look: Tropical Beauty at Mara Hoffman Swim 2015

“Nick, let’s do something EPIC,” was the first thing designer Mara Hoffman said to Catwalk by TIGI Global Creative Director Nick Irwin at the Miami SWIM 2015 hair-test. From there, the cosmically connected duo worked together to create a high-impact look based on Mara’s Swim 2015 collection inspiration: the notion that all things (and fashion collections) are derived from, and rooted in nature. Through conversations surrounding "plant worship and devotion" and "living off the land" (and perhaps even the hallucinogenic properties of eating some plants), Mara and Nick landed on a very specific girl whom they lovingly refer to as a "graphic, Guatemalan jungle warrior." To achieve this look, models wore tousled waves, ending in casual, chic braids, tied off with palm fronds for a tropical touch.

How To:
1. Using a layered approach, glue in double wefts of hair from ear to ear at the back of the head until desired length and fullness is achieved.

2. Create a clean, center part and use CATWALK by TIGI Work It Hairspray to achieve definition.

3. Using a large tong, "curl" non-uniform 2-inch sections of hair towards the face; prep and set each "curl" with
CATWALK by TIGI Work It Hairspray.

4. Once head is fully "curled," use a flat brush to gently brush out and back-brush the curls to achieve the desired “candy-flossy” texture.

5. Gather most of the hair at the back and prep the bottom 3-inches with CATWALK by TIGI Camera Ready Shine Spray before braiding said section in a 3-plait technique. Secure with clear elastic.

6. Attach a small top section of palm leaves to the bottom of the braid using another clear elastic and a single palm leaf to wrap around/cover the end of the braid.

7. Set the look with CATWALK by TIGI Work It Hairspray.


NOTE: In efforts to highlight the beautiful details in the back of some of Mara’s pieces, some models feature two
braids in front rather than the one in back.

[Images courtesy of Siren Public Relations, Inc.]

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