As the global pioneer in lash extensions, education and distribution, NovaLash felt that a high-class Lash Off was long overdue in this ever-expanding, innovative industry. NovaLash launched the First Annual Lash Off Contest naming Christina Lynn Perez of Cheeky Strut Salon as Lash Artist of the Year. The Grand Rapids Michigan lash extensions artist stood out among the capable candidates due to her impressive artistry, flawless technique and dedication to industry standards. A textbook example of what can be achieved with amazing education (Perez successfully completed NovaLash’s Advanced Training course with international advanced trainer Sophia Navarro), combined with pure talent, (her three minute clip wowed judges and viewers alike) this Lash Artist of the Year has truly arrived!
When NovaLash announced this eye-opening contest a plethora of professionals filmed themselves lashin’ out before sending the video results to NovaLash. Hoping to be named Lash Artist of the Year, the artists behind the videos “represent what we have always hoped to achieve as a company: to provide a new, dynamic, profitable and fulfilling career option for those in the beauty industry. Each lash artist showed such passion for their career in lashes,” enthused NovaLash CEO, Sophy Merszei.
When the winners were announced, Perez wasn’t the only face in the victor’s circle. Four additional candidates received accolades in these wow-worthy categories:
· Most Natural Look: Amy Young from Love Those Lashes in Trenton, OH
· Most Creative Look: Sonya Konetchy from Body Spa LLC in Everett, WA
· Most Dramatic Look: Deborah Cannon from Ulta Salon in College Station, TX
· Fan’s Choice Look: Leah Lynch from Interlocks Salon & Day Spa in Newburyport, MA
To honor America’s lash-tastic talent, NovaLash plans to host a celebratory event in Houston, Texas in the fall where Perez will be awarded over $10,000 in cash and prizes! To see the top talent in action surf over to their main web presence, http://www.novalash.com/lashoff. And if you think you have what it takes to follow in Perez’s impressive lash prints, stay tuned for all the details about NovaLash’s Second Annual Lash Off Contest, coming up in 2012.
Image courtesy of Joni Rae and Associates.
Related: WATCH: NovaLash's 2011 Lash Artist of the Year Christina Lynn Perez | WATCH: Novalash Fan's Choice Award Winner | Beautiful Lashes for UK Beauty Queens | The First Annual Lash Off Contest Presented by NovaLash Eyelash Extensions | Beat Summer Mascara Bummers with NovaLash | Behind the Lashes of Sophy Merszei
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