Discover Beauty at Cosmoprof North America!

If you're on the hunt for new and exciting personal care brands, then check out the Discover Beauty area at this year's Cosmoprof!

The Discover Beauty section features a lineup of brands just being launched to market alongside “Beauty Imports”—international brands established abroad but not yet available in the U.S. marketplace. Here, we give a brief description of each of the new companies in the area so that you can mark which aren't can't-miss! —Amy Dodds

Amazon Beauty | RAHUA Hair Care – USA – Booth # A20334
Amazon Beauty's Rahua Hair Care is a transformative hair treatment collection that combines an exclusive extract found in the Amazon with luxurious organic and 100% natural ingredients. This collection is named Rahua after the products' restorative ingredient and is sustainably harvested from the thick of the Amazonian rainforest. Rahua brings to the beauty world what the tribeswomen of the Amazon have known for centuries as the key to voluminous, lustrous locks.

Belvada Cosmetics – USA – Booth # A19320
Belvada Cosmetics presents the evolution of mascara; a new concept in mascara application. Innovative in design this unique one hand applicator will change the way you mascara is used forever. Having been received with fanfare in over ten countries Belvada Cosmetics is excited to follow up with the Ultimate Lip Gloss; the Pearl Series as well as Belvada Harmony Duo Lipstick. Belvada Cosmetics has worked hard to become synonymous with breathtaking originality while keeping the world of makeup application simple, practical and fun.

English Laundry by Christopher Wicks – USA – Booth # A18357
Christopher Wicks, owner and designer of English Laundry, is proud to launch English Laundry Fragrance collection. English Laundry is a rock ‘n’ roll inspired brand and has gained worldwide success. English Laundry designs reflect his upbringing in the UK and contain English influences. Under his company banner Defiance USA, Wicks desings and manufactures for Fender, Jimi Hendrix “The Experience”: A Clothing Collection, Davinci Shirts and English Laundry, the jewel in the Defiance Crown. /

Essè Cosmetics – Italy – Booth # A19300
Essè Cosmetics began as a result of the friendship between two sisters, Angela and Gio. Angela founded a wellness center / spa, while Gio, earned her Ph.D in Pharmacy with a specialization in cosmetology and phytotherapy. Ten years ago they married their expertise and began to experiment and research to create a range of face and body products based on a core resource from the Franciacorta region – which is well known for its wines. Essè Cosmetics incorporates the grape and is enriched with plant extracts, free of paraffin, petroleum and animal derivates.

Geri G.® Cosmetics – USA – Booth # A19321
Geri G.® Cosmetics is the first company to offer cosmetic skin care enhancing products hat not only enrich the skin but transform your favorite makeup into something modern and cutting edge. Geri G.® Cosmetic's Mixer Kit is the complete all-in-one package for your skin and makeup, offering consumers a multi purpose product that is convenient, restorative and affordable. There is no other product like Mixer that works on all skin types, all makeup and is simple to use.

IT Cosmetics™ – USA – Booth # A20326
IT Cosmetics™ infuses medical grade antiaging technology into truly innovative, high performance color cosmetics. Developed with leading plastic surgeons in Brazil, IT Cosmetics’ 40+ SKUs are creating new categories in beauty innovation and efficacy which results in ahead of the curve beauty solutions for women. IT Cosmetics utilizes cutting-edge anti-aging ingredients, including rare finds from global sources, in its patent-pending formulas. Many of IT’s new and already award winning products are waterproof, hypo-allergenic and non-comedogenic.

Kelly Teegarden Organics – USA – Booth # A19301
Kelly Teegarden created her own 100% chemical free skincare line out of necessity. Her new organic line, Kelly Teegarden Organics, was inspired by and emerged naturally during her realization that chemicals caused her cancer. During this time, she was not able to find natural and chemical free skincare products that met her high standards and she refused to compromise. Kelly Teegarden Organics seeks to fill the void in skincare by catering to the discriminating consumer that is looking for a natural, chemical free, way to enhance their beauty.

NuBo – UK – Booth # A20318
Professional strength biomimetic skincare without parabens, irritating petrochemicals, synthetic colors or fragrances. NuBo’s patent-pending (GB 2460054) Cell Dynamic Complex has opened doors to exclusive retailers. The Cell Dynamic Complex protects and optimizes the life cycle of the skin cell with biomimetic actives which replicate the activity of lipids, enzymes and proteins found in healthy, young skin. NuBo delivers dramatic anti-aging results which have been confirmed by clinical studies.

Peter Lamas Products – USA – Booth # A20308
Peter Lamas – founder of Peter Lamas Products – unites the best of nature and science to create highly effective products that truly deliver on their promise. Each product uses a synergy of exotic extracts, powerful botanicals and potent herbs to enhance all skin and hair types. Peter Lamas has committed his career to creating his own line of natural and organic products that are free of harmful chemicals and perform to a professional standard.

The Jojoba Company – Australia – Booth # A19357
The Jojoba Company is a stunning natural skin care range built on the remarkable qualities of pure, Australian jojoba. Our jojoba is grown on our own farm in Australia's pristine Riverina district without pesticides or fertilizers. Beautifully and uniquely packaged, The Jojoba Company has over 30 formulations designed for the 'natural' skin care conscious consumer that doesn't want to compromise their desire for luxurious, sophisticated products that complement their modern lifestyle. Each formulation uses powerful active natural ingredients combined with our pure golden jojoba to give skin the nourishment it needs.

The Skin Deli - UK – Booth # A19356
Gourmet skincare means feeding hungry skin with exquisite, 100% recognizable food ingredients. Enter The Skin Deli, UK pioneers of this delicious concept. Packed with nutrient-rich natural ingredients The Skin Deli products are designed to be as effective, skin loving and natural as possible. Our sumptuous products condition the skin and increase its elasticity–crucial for anyone who wants beautiful, radiant skin. Ready for a feast?

TouchBack – USA – Booth # A19312
Award-winning TouchBack is real hair color in a marker, instant touch-up for gray roots. TouchBack bonds to the hair and won’t flake or rub off, even when brushed. TouchBack stretches the time between hair colorings, saves time and money, and keeps hair looking perfect. Eight salon-quality shades, four patents. TouchBack Brow Marker is a new product that creates beautiful eyebrows with a smooth-flow soft-tip marker. Available in four shades that complement TouchBack for the hair, enhances brows, and covers gray.

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