A Tale of Two Extremes

Runway Report A Tale of Two ExtremesTight and tidy on one runway, masterfully messy on the next: Aveda satisfies the two extremes of hairstyling during New York Fashion Week.

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Designers: Doo.Ri, TSE

Products: Aveda


The swing and drape of Doo-Ri Chung’s fluid pieces begged for a corresponding hairdo that appears fuss-free. Because Chung mainly reworked the classic menswear form for her fall collection, lead hairstylist David Cruz decided to go with a classic updo: the chignon.

Wanting a less-than-perfect result, Cruz pushed for a more dynamic look. “This style is about adding texture and edge to the classic chignon,” Cruz says. “The result is slightly disheveled—elegant, yet edgy…a sort of contained chaos.”

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Cruz applied Aveda Pure Abundance Hair Potion at the crown to lend texture and grab, and then teased the roots in front. He then pulled the hair back into a ponytail at the occipital bone, twisted it around to create a low chignon, leaving a small tail at the bottom.


A subdued color palette of neutrals and black didn’t dull the design of TSE’s super-cozy chunky knits and luxurious cashmere. Adding a little bit of funk via the hair only strengthened the simplicity of the collection. “The designer wanted a theme of ‘protection’ for the hair—a sculpted, tight, severe updo that’s almost like a helmet,” says lead hairstylist Alain Pichon. Hair was slicked into place, rolled off-center, and tucked into form with nary a hair out of place. “The finished look was sculptural and asymmetrical,” says Pichon.

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Pichon generously applied Aveda Volumizing Tonic over the entire head, then combed the hair to one side. Forming a deep part, he then rolled the hair under itself on top of the head. Pichon pinned the roll in place and heavily sprayed the finished look with Aveda Brilliant Spray-On Shine to lend a wet, glossy finish.

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