Dermalogica has just launched the brand’s first official webshop, allowing participating Dermalogica accounts to be rewarded for online sales. Explains brand founder Jane Wurwand, “In order for a skin therapy business to thrive today, the sale of the retail product, not just treatment, must be readily available. The sale is a very finite, tangible experience offering the buyer immediate gratification.
Our strategy is to make Dermalogica accessible to the consumer, then translate the consumer’s love of the product into a treatment by a skin therapist.”
