“Reds, coppers, and auburn, oh my! When it comes to giving a guest that popping red that they’re been in search of, as a pro, we know that there is so much to consider. What tone of red are you looking for? How red is red enough? If I give you the red of your dreams, will you keep up with the home care? As vibrant as red can begin, we know that because it is a really big hair color molecule, it’s constantly working its way out of the hair, hence the dramatic fading overtime. With that said, there are some tips and tricks when it comes to choosing reds that can really extend the longevity of the look. Here are some of my favorite red trends right now that can give your guests that wow-factor fresh out of the salon with extended results.