R+Co is adding new technology to its R+Co Love Affiliate Program: HAIR MAIL.
R+Co's Love Affiliate Program is a concept designed to help R+Co partners bring in extra revenue by earning commission through unique referral links.
HAIR MAIL is a professional-only product recommendation tool that allows stylists and salons to easily create and share personalized hair care recommendations with clients, all while earning affiliate commission. It allows stylists to build a virtual shopping cart for anyone, anytime.
“HAIR MAIL is all about creating connections between stylists and customers beyond the salon. Have you ever left somewhere not knowing how to recreate the style or use something you bought? Now you can just open your email or text and get a refresher. HAIR MAIL also allows customers to get their products delivered directly to their homes, based on their custom prescriptions,” says Daniel Langer, R+Co president.
The HAIR MAIL app allows stylists to easily log on to start curating their R+Co product assortment right away. Once a customer’s email address is added, they’ll receive an email that includes the stylists’ curated recommendations ready to “add to cart.” The email is auto-linked to the R+Co Love Affiliate account to ensure stylists receive a commission on every purchase, every time.
R+Co Love also includes the below offerings:
- Customized vanity links for affiliates
- Private Instagram community with screenshot-friendly graphics and pre-written captions
- 24/7 access to the affiliate team via direct message
- Digital asset library and marketing materials
- Bi-monthly R+Co Love program guide full of offers, tutorials, inspiration and community content, weekly email touchpoints
- Social media support via takeovers, personalized audits and concierge service
- Exclusive product bundles and first-look opportunities at products pre-launch
- One-on-one affiliate strategy sessions
- Virtual Salon Series business curriculum
- Automated set up for owners to incentivize the team
- Canvas Me partnership for help recruiting staff and affiliate support
- R+Co HAIR MAIL online product recommendation tool
- Referral links
- Exclusive pre-sales (SUNSET, ZIG ZAG, TEACUP)