Hot Beauty Ingredient: CBD

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CBD in the beauty industry has become less taboo, and is now affectionately known as "cannabeauty."

Major beauty brands have inserted this skin-changing ingredient into their products: face masks, lip glosses, body balms, hair serums and more.

"Honestly, people didn't really know about how beneficial CBD could be prior to legalization," says Claudia Mata, cofounder of CBD-infused skincare line Vertly. "It’s got anti-inflammation properties, vitamins A, D and E, and essential fatty acids. The public is starting to view it the way we do—more like a vitamin."

Benefits of CBD in beauty products:

  • Antioxidant properties
  • Anti-inflammatory benefits 
  • Pain-reducing properties
  • Reduces the production of sebum on the skin
  • Reduces swelling

*Content retrieved from Allure

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