Sally Beauty has launched a campaign, “YOU by Sally,” in conjunction with TikTok creator and musician Heather Chelan.
The partnership showcases the company’s commitment to self-expression and empowerment.
Chelan, a music artist, posted her now viral hit “Having Colored Hair Doesn’t Make You Unprofessional” to remind people that bold hair colors have no impact on peoples’ professional abilities.
Inspired by the song, Sally Beauty immediately wanted to collaborate with her to create an extended track that would “un-norm” other archaic views on colored hair. Thus the song, titled “Colored Hair,” was born.
The song serves as the backdrop for the exciting campaign. The music video features a diverse cast of influencers with unique professions, ages and backgrounds to further reinforce the message of self-expression.