The growing waste crisis is prompting significant changes across the beauty and personal care industry. The 2025 Zero Waste Beauty Report,1 a collaboration between The Upcycled Beauty Company (TUBC) and Covalo, highlights these transitions from a linear model to a circular one.
Per the source, this shift aims to conserve resources, reduce emissions and address biodiversity loss while leveraging innovations in product formulation, packaging and operational practices.
Following are examples from the report and beyond, including ingredients, product forms, packaging and processing — including exclusive insights from two waterless beauty brands making waves in hair and skin care: AROVE and Onélogy.
Upcycled Ingredients to Climb 5.9% 2022-2030
The upcycled ingredients market has grown significantly in recent years. This is thanks in part to it becoming easier to source high-performing upcycled functionals, the report highlights. Projections indicate a value of US $403 million by 2030, expanding at a CAGR of 5.9% (2022 to 2030). Per TUBC and Covalo, companies are increasingly prioritizing upcycled components to close the waste loop across supply chains.
