amika, the Brooklyn-based, B Corp certified hair care brand, announces their partnership with 4ocean to officially join the clean ocean movement as a Certified Cleanup Partner.
Together, this partnership will help clean more than 100,000 pounds of plastic from oceans, rivers and coastlines around the world.
The world has produced an estimated 18.3 trillion pounds of plastic since the 1950s; less than 10% of it has been recycled while 79% accumulates in the environment. Global plastic production is expected to triple by 2050, according to the World Economic Forum, which means an increase in the amount of plastic waste polluting the environment.
Plastic pollution isn’t just an environmental issue; it also threatens the global economy and global food security. Ocean-based industries like fishing and tourism employ billions of people; the blue economy also contributes several trillion dollars of goods and services to the global economy every year. More than 3 billion get their primary source of protein from seafood.
“We're excited to partner with amika in our commitment to a cleaner ocean. amika's dedication as a sustainable hair care company aligns seamlessly with our values. This collaboration is a powerful step towards a greener future, making a real impact on our environment. Our joint initiative extends beyond the removal of ocean waste; it's about setting a precedent for industry-wide collaboration and responsible business practices. We thank amika for joining us on this vital mission," says Alex Schulze, CEO of 4ocean.
A recent winner of the Sustainability Excellence Award by CEW, amika is committed to fully integrating environmental social governance into the entirety of its business. The company accounts for all emissions, responsibly sources ingredients, optimizes packaging, plans to reach Net Zero by 2035 and builds strategic partnerships that align with its own mission. 4ocean is a premier ocean cleanup company dedicated to ending the ocean plastic crisis. Since 2017, its professional, full-time captains and crews have removed more than 29 million pounds of plastic waste and other man-made debris from the world’s oceans, rivers and coastlines.
“By partnering with 4ocean, we are amplifying our commitment to environmental responsibility. At amika, we believe in the power of community and collective action to drive positive change, and this partnership is a significant step in our journey to make a tangible impact and protect our planet’s most vital ecosystem,” said Chelsea Riggs, CEO of amika.
4ocean launched its corporate partnership program in 2022 to help forward-thinking brands transition to the circular economy—a regenerative economic system designed to minimize waste, maximize resource efficiency and promote sustainability by designing products, processes and business models that make it possible for brands to use their resources in a continuous loop without degradation or loss of value.
Becoming a Certified Cleanup Partner is the fastest and easiest way to partner with 4ocean to clean the oceans, rivers and coastlines. Brands that achieve this certification connect with our partnerships team to discuss their cleanup and sustainability goals to calculate the greatest impact they can provide to our captains and crews. Partners support cleanup efforts through funding for 4ocean cleanup operations, and their impact is translated via social media, marketing materials and the presentation of an official certificate to highlight their commitment to the clean ocean movement.
By partnering with 4ocean to support the clean ocean movement, amika joins other top brands such as John Frieda, Mount Gay Rum, Bluecore and U.S. Polo Assn. Together, 4ocean and its Certified Cleanup Partners will remove millions of pounds of plastic from waterways all around the world and create a framework for sustainability that other brands can follow.