Kevin Wachs, owner and founder of Earthly Body Inc., has hired Biana Lerman as the company’s marketing coordinator. Her daily responsibilities include overseeing the marketing efforts of the Earthly Body brands as a whole, creating/revising all existing marketing materials, creating/executing overall strategies to promote new and existing products, building social media and digital advertising efforts, managing ad buys, coordinating all trade show efforts and assisting the sales team with relevant promotions.
Lerman, who joined the company in November, is no stranger to the professional beauty industry, working in the past for Brazilian Blowout and Macadamia Natural Oil in marketing capacities. Her expertise will help create succinct messaging among the company’s many brands while maintaining a unique brand voice and vision for each one.
According to Lerman, “There were so many reasons why I decided to accept this position. It’s just an amazing group of creative people that work together as a team. Earthly Body is family owned and oriented, with Kevin and Mare at the helm of what truly is a happy and friendly work environment. Everyone is open minded to new ideas, and I am excited to help elevate the brands as we move forward.”
For more information, please visit www.earthlybody.com.