If you're in search of a quick, in-salon service to offer your clients over the holidays to boost your revenue and help your clients' hair appear smooth and shiny, then look no further than Pure Brazilian's Express Blowout.
When clients don’t have time for a full Keratin Treatment over the holidays, Pure Brazilian’s Express Treatment leaves hair shinier, healthier and frizz-free for four to eight shampoos. The Express Blowout is formulated with the same exclusive Keratin, Acai and Cocoa Seed Butter Base as Pure Brazilian’s Original Reconstructor Treatment yet takes half the time to apply. It can also be used after a hair color service to lock in color for extra shine and manageability through four to eight shampoos.
“The Pure Brazilian Express Blowout is as easy to apply as it is effective, with a quick, hassle-free process that fits seamlessly into your salon schedule—even during the busy holidays,” says Heather Jones, master cosmetologist and Pure Brazilian’s education manager. “Its simple application allows you to give that perfect blowout lasting weeks after the client leaves the salon, leaving them coming back for more. Fill your book and earn extra money from the same clients while providing them with smooth, shiny hair they’ll love for weeks to come.”
Express Blowout Tutorial
Here's how to perform this fast and impactful in-salon service: 
The Express Blowout is formulated with the same exclusive Keratin, Acai and Cocoa Seed Butter Base as Pure Brazilian’s Original Reconstructor Treatment yet takes half the time to apply. It can also be used after a hair color service to lock in color for extra shine and manageability through four to eight shampoos.Courtesy of Pure Brazilian
Step 1: If the client has not received another service that day, shampoo the hair with Pure Brazilian Anti-Residue Shampoo several times to get the strands completely clean. If you are performing the Express Treatment after a hair color service, opt for Pure Brazilian Anti-Frizz Shampoo or Always Blonde Shampoo.
Step 2: Divide hair into four sections, then dry to 80% dry.
Step 3: Spray each section three to four times with Pure Brazilian Express Blowout Solution.
Step 4: Blow-dry 100% using a round brush, smoothing each section as you work.
Step 5: Flat iron each section one to two times to lock in smoothness. Curly or sleek results last four to eight shampoos.
“Just make sure you pre-book the client before she leaves for a full Pure Brazilian Original or Clear treatment in January,” concludes Jones.
The pre-packed 12-piece Stylist Express Blowout Kit includes one 13.5-oz. Pure Brazilian Anti-Residue Shampoo, one 6.78-oz. Step 2 Pure Brazilian Express Blowout Smoothing Solution and 10 5-oz. sample packettes of Pure Brazilian Anti-Frizz Shampoo and Conditioner. The kit yields up to 80 services.
For more about Pure Brazilian’s in-salon service certification and take-home care and styling products, visit www.purebrazilian.com. With a comprehensive FAQ, an instructional video series that will take you through a virtual hands-on Pure Brazilian demo, a step-by-step reference guide and an online certification quiz, licensed stylists can learn important Pure Brazilian techniques and receive a certification diploma. Check out the virtual education schedule at https://purebrazilian.com/pages/education.
