Janine Jarman, salon owner, celebrity hairstylist, and founder of the revolutionary curling system, Curl Cult, debuted a phenomenal transformation on actress and TV icon January Jones using the first-ever Protein Perm and Texture product line.
Bypassing traditional perming methods, Curl Cult is an industry-changing texture technique that gives healthy and sustainable volume.
As a veteran celebrity stylist and Hairroin Salon owner, Jarman spent seven years creating a new kind of perm – sourcing vegan ingredients from Italy, rethinking the application process, and obsessing over every molecule until it was just right. All in the name of doing different and helping clients wake up with dreamy texture and perfectly tousled curls, every day. January, a long-time client with notably straight hair, is no exception.
“January has naturally stick-straight hair and with her new short haircut was struggling to get it to hold a style. This is a perfect example of being so much more than a perm, it's a texture solution," Jarman shares. "The process was easy, I prepped the hair with MAGIC SPELL and REVIVE to add extra protection to her very blonde ends. Processed for 15 minutes, neutralized for 15 more, and then rinsed and styled. She was in and out of the salon in 90 minutes!”
Making it easy for professional stylists to create permanent curls and beach waves, the simple step-by-step process transforms hair faster than traditional perming methods.
- Curl Cult’s LIBERATE solution goes over clean damp hair, using any of the preferred tools for the desired curl tightness, whether it be rods or a simple braid.
- After processing anywhere from 15-35 minutes, the REGENERATE neutralizer is applied right over top without having to rinse and blot in between.
- After another 15 minutes of process, the rods or braids can be removed.
- Finally, the hair can be rinsed, conditioned and styled, all in less than 90 minutes.
After embarking on her own Curl Cult journey, January left the chair with an on-trend, tousled style, adding volume and dimension to her short hair. Easy to care for, after the first 48 hours, the perm can be washed with the Curl Cult REFRESH & REVIVE hydrating shampoo and conditioner. Used in combination with MAGIC SPELL leave-in conditioner and ENHANCE moisturizing curl cream, January's rockstar waves will stay put for 2-3 months. Perfect for anyone looking for an effortless everyday style.
For clients looking for their own new look, the Curl Cult Website has a convenient salon locator that brings texture to everyone. For information on how professionals can offer Curl Cult services, register on Curl Cult's website, www.curlcult.com, and take their free online certification in just 30 minutes To keep up with all things Curl Cult, follow them on Instagram.