According to Spate, there are 24.9K searches on average every month in the U.S. for a curly shag. (March 2022)
These searches represent a +63.3% growth in searches since last year.
The '70s-inspired curly shag is making a comeback with a modern flair. Other throwback styles are gaining traction such as fluffy hair (77.9K monthly searches, +142.7% YoY), curtain haircut (22K searches, +122.3% YoY) and curtain bangs bob (9.7K searches, +169.5% YoY).