Bumble and bumble partnered with Christian Cowan for a NYFW SS21 collection, co-designed by Lil Nas X. The collection dropped September 17, 2020 on NYFW.com and features prominent activists who combat racial injustice.
“At face value you see a lot of ’70s punk-glamour, but the foundation is a lot deeper than that,” says Evanie Frausto, Bumble and bumble hair lead. “We’re living through a historical movement and people are no longer being silenced. They’re speaking up and being loud–and this hair is speaking the same language. So, there’s nothing subtle–it’s bold and loud and in your face; colorful and glittery with big, spiky moments. The vital part was to make sure each talent had their moment to shine and felt empowered in their own skin.”
Cowan’s latest works will be available for purchase in the coming weeks via FWRD.com–with 100 percent of all profits from sales going directly to campaign model Rachel Cargle’s nonprofit, Loveland Foundation, to benefit the Black Trans community in Atlanta and beyond.
“The collection certainly pays homage to the ’70s,” says Cowan. “At that time, there were venues that weren’t mainstream, and they were only place that punk and queer communities were allowed to have their events–often in the same night, in the same room. So, you can imagine this fusion of punk-meets-queer–and we glued those worlds together with exaggerated punk hairstyles, doused in glitter and neon shades. The other half of the hair story is imagined through exaggerated versions of the models’ natural hair styles, infused with that punk aesthetic.”
Get the Look:
· Prep hair with Thickening Spray, then blow-dry straight.
· Backcomb each section using Dryspun Texture Spray.
· Smooth out and spray into form using Strong Hold and a blowdryer.
· To create the spikes, mold into shape using Strong Hold and Holding Spray, going in with a flat iron to fine-tune details.