Inspired by the disco and punk subcultures of the 1970s, endless curls were on display at the Thaddeus O’Neil F/W 2017 men’s presentation at Skylight Clarkson Square in New York City during Men’s Fashion Week.
Aveda artist Jon Reyman used the new Aveda Men Pure-Formance Thickening Paste with a rich, spicy and refreshing aroma to instantly thicken and make curls look fuller with a natural finish.
“Do not comb through the curls before you set them,” says Jon. “Instead, to achieve thickest, fullest curl, wet the hair and work a small amount of new Thickening Paste between the palms. Apply evenly from roots to ends and then diffuse with a blow dryer and your hands for extra fullness.”