Repair hair around-the-clock by strengthening, hydrating and fighting frizz with the first bonding day and night serum for 24/7 repair with Redken Acidic Bonding Concentrate 24/7 Night & Day Serum. This lightweight AM and PM serum penetrates seven layers deep and strengthens hair for long-lasting protection and repair. This first-to-market product is perfect for clients with processed, damaged hair looking to strengthen and protect hair from daily aggressors such as humidity and styling that causes breakage and split ends.
“As a hairstylist, I'm always looking for products that deliver real results and Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a game-changer," shares Redken Ambassador and Celebrity Hairstylist Scott King. "It's like a reset button for hair, especially for clients like Sabrina Carpenter who are constantly switching up their looks with hair color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother and shinier. It has overnight bond repair, so she can keep working on her hair goals –even while she's sleeping!"
Key Benefits of ABC 24/7 Night & Day Serum
- Citric Acid penetrates 7 layers deep and strengthens hair*
Redken's Acidic Bonding Concentrate 24/7 Night & Day SerumCourtesy of Redken - Strength repair for 9x stronger hair**
- Infuses hair 3x hydration**
- Polyglutamic Acid + Squalane with high leave-in concentration magnetizes to hair for long-lasting protection & repair
- Bond repair that works 24/7 to eliminate daily damage
- 89% less breakage
- 92% agree hair looks + feels healthy after 24 hours
*continued use of system of Acidic Bonding Concentrate Shampoo, Conditioner, and Serum vs. untreated hair
**system of Acidic Bonding Concentrate Shampoo, Conditioner, and Serum vs. non-conditioning shampoo
**based on consumer test results, system of Acidic Bonding Concentrate Shampoo, Conditioner, and Serum
Redken Night & Day Serum Tutorial
- Wash hair with Acidic Bonding Concentrate Shampoo and Conditioner.
- Apply ABC 24/7 Night & Day Serum on clean damp or dry hair. Do not rinse. Each person’s hair has different needs, some may want to apply only once, and others may prefer to reapply or layer. A dime-sized amount of product is recommended usage to start.
- If using at night: apply generously from mid-lengths to ends, do not rinse. Use ABC 24/7 Night & Day Serum as often as desired.
