OC Minx Cosmetics has launched its first branded nail polish, MOXIE Nail Varnish
MOXIE is a gender-neutral brand that uses diverse models from all walks of life. All MOXIE products are 100% vegan and Leaping Bunny certified.
"Everyone needs to feel accepted and honored. I feel that the world needs to be opened up more, and MOXIE can be a part of that evolution,” said Mary Ann “EM” Kilgore, a licensed nail tech and the founder of MOXIE.
Keeping with the brand's goal of involving customers in product development, MOXIE has launched a nail polish testing studio in its Orange County, California manufacturing facility.
OC Minx Cosmetics, MOXIE's parent company, is a private label nail polish manufacturer with more than 300 nail varnish shades and a full line of treatments.