ELIXIRME BEAUTY has released a new Vegan Smoothing Treatment Service, a frizz- and curl-reducing system.
The Vegan Smoothing Treatment Service leaves clients' hair smooth and shiny for up to three to five months. Frizz is reduced by about 70 percent, while curl is reduced by approximately 50 percent.
"Our professional vegan formula supports stylist skills and artistry with smart science, while offering salons a faster and more profitable service with aftercare product retail revenue," says Hassan Dummar, company founder and president.
ELIXIRME BEAUTY's professional line features products infused with marula oil, avocado oil and sweet almond oil, plus vitamins and proteins that moisturize, strengthen and protect hair.
All products are sulfate-, paraben- and cruelty-free.