OLAPLEX has launched its Salon Professional 4-in-1 Moisture Mask, designed to moisturize and smooth hair while enhancing shine and body in just 10 minutes. (July 2021)
"We heard from our professional hairstyling community that they were in need of a salon strength mask that would help bring dry and damaged hair back to life," says JuE Wong, CEO of OLAPLEX. "We revolutionized the professional salon industry with our groundbreaking Standalone Treatment and we are excited to do it again with the launch of our new 4-in-1 Moisture Mask. Containing our exclusive patented breakthrough technology that made Olaplex famous, this highly concentrated reparative mask strengthens the fragile bonds at every step of the professional hairstylist's routine [...]."
Now part of the new PRO-Rx family of backbar products, this professional strength mask is formulated to address the needs of all hair types, whether strands have been colored or chemically processed.
All OLAPLEX products contain Bis-Aminopropyl Diglycol Dimaleate, exclusive to OLAPLEX, which penetrates the hair shaft to help rebuild damaged tresses. OLAPLEX 4-In-1 Moisture Mask also contains ceramides, oils and amino acids for a luxurious, post-chemical moisture service.
"The 4-in-1 Moisture Mask professional salon treatment hydrates the hair and is validated by independent clinicals that showed 74 percent more moisture, 84 percent more shine, 84 percent more smoothness and 94 percent more body," says Wong.
The OLAPLEX 4-in-1 Moisture Mask will be available to licensed salon professionals only exclusively for 48 hours on the Olaplex Pro App beginning July 12, 2021 until July 14, 2021.